Digital Marketing Course

Digital marketing is the engine of modern business. From search engines to social media, email campaigns to paid ads – this 3‑month comprehensive course at CIMT Academy equips you with the skills to plan, execute, and analyze digital marketing strategies. You will learn how to drive traffic, generate leads, build brand awareness, and convert visitors into customers using real-world tools and live projects.

Whether you want to work as a digital marketing specialist, start your own agency, or promote your own business, this course gives you the complete toolkit. No prior experience is needed – we start from fundamentals and go all the way to advanced campaign management.

        📌 Course at a glance: 3 months | Live projects | Google Ads & Analytics certification prep | Social media management | SEO mastery | Email marketing | Freelancing setup
    

Course Structure (Month by Month)

Month 1: Digital Marketing Foundations & SEO

Week 1: Introduction to digital marketing – channels, funnels, customer journey. Understanding buyer personas and market research.
Week 2: Website fundamentals – WordPress setup, basic on‑page SEO (keywords, meta tags, headings, image optimization).
Week 3: Advanced SEO – technical SEO (site speed, mobile friendliness, structured data), off‑page SEO (backlinks, guest posting, local SEO).
Week 4: SEO tools – Google Search Console, Google Analytics 4, Ahrefs/Semrush basics. Performing a full SEO audit and creating an SEO strategy.
Project: Optimize a live website (provided by the academy) and improve its search ranking within 2 weeks.

Month 2: Social Media Marketing & Content Strategy

Week 1: Social media platforms – Facebook, Instagram, LinkedIn, TikTok, Twitter. Creating content calendars and scheduling tools (Meta Business Suite, Later).
Week 2: Paid social advertising – Facebook Ads Manager (audience targeting, ad creatives, budget optimization, retargeting). Instagram ads and LinkedIn campaigns.
Week 3: Content marketing – blog writing, video marketing (YouTube SEO), infographics, and storytelling. Using Canva and CapCut for social creatives.
Week 4: Community management, influencer marketing, and social listening. Running a live social media campaign for a local business (real project).
Project: Plan and execute a 2‑week social media campaign for a real client (organic + paid). Present performance report.

Month 3: Google Ads, Email Marketing, Analytics & Freelancing

Week 1: Google Ads – search ads, display ads, shopping campaigns, video ads. Keyword planning, ad copywriting, bidding strategies, quality score.
Week 2: Email marketing – building email lists, newsletters (Mailchimp, Brevo), automation workflows, A/B testing, GDPR compliance.
Week 3: Advanced analytics – Google Analytics 4 (event tracking, conversions, audience insights), Google Tag Manager, data interpretation and reporting.
Week 4: Freelancing & career preparation – creating a portfolio, setting up Fiverr/Upwork profiles, writing proposals, client management, pricing strategies. Job interview preparation.
Final project: End‑to‑end digital marketing plan for a real business (SEO, social media, Google Ads, email) with budget allocation and ROI projection.

What You Will Learn in Detail

📈 Search Engine Optimization (SEO)

You will master keyword research, on‑page optimization, link building, local SEO, and technical SEO. By the end, you can rank websites on Google’s first page and drive organic traffic without paying for ads.

📱 Social Media Marketing (SMM)

Learn to grow engaged communities, create viral content, and run paid ad campaigns on Facebook, Instagram, LinkedIn, and TikTok. Understand ad targeting, retargeting, lookalike audiences, and ROAS optimization.

💰 Google Ads (PPC)

Get hands‑on experience with search, display, and video ads. Learn how to set up campaigns, manage budgets, write effective ad copy, and analyze performance metrics (CTR, CPC, conversion rate).

📧 Email Marketing & Automation

Build and segment email lists, design newsletters, create drip campaigns, and use automation to nurture leads. Understand deliverability, open rates, and click‑through rates.

📊 Analytics & Reporting

Become proficient in Google Analytics 4 and Google Tag Manager. Learn to track conversions, measure campaign effectiveness, and present data‑driven insights to stakeholders.

💼 Freelancing & Career Growth

We guide you to launch your freelancing career on platforms like Fiverr, Upwork, and Freelancer. Create winning proposals, set competitive rates, and manage client relationships. Many of our graduates earn $500–$1500 monthly as freelance digital marketers.

Tools & Platforms You Will Use

Google Analytics 4, Google Search Console, Google Tag Manager
Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager
Semrush, Ahrefs, Ubersuggest (SEO tools)
Canva, CapCut, Later (content creation & scheduling)
Mailchimp, Brevo (email marketing)
WordPress, Elementor (website basics)
Fiverr, Upwork (freelancing platforms)

Career Opportunities After This Course

Digital Marketing Specialist / Executive
SEO Analyst / SEO Specialist
Social Media Manager
PPC (Google Ads) Specialist
Email Marketing Coordinator
Freelance Digital Marketer
Affiliate Marketer
E‑commerce Marketing Assistant

        🎓 Certification & Support: Upon completion, you receive a CIMT Academy certificate. We also provide internship assistance, live project experience, and lifetime access to all course recordings and updates.
    

Why This Digital Marketing Course Stands Out

Unlike theory‑heavy programs, our course is 70% practical. You will work on real client projects, run live ad campaigns with actual budgets (supervised), and build a portfolio that impresses employers. The curriculum is updated every 6 months to keep pace with algorithm changes and new tools. Small batch sizes ensure personal attention, and we offer flexible evening/weekend batches for working professionals.

By the end of 3 months, you will be able to:

Create a complete digital marketing strategy from scratch.
Optimize websites for search engines and measure results.
Run profitable Google Ads and social media campaigns.
Analyze data and make informed marketing decisions.
Start freelancing or apply for full‑time digital marketing roles.

📞 Ready to become a digital marketing expert?

Contact CIMT Academy for free career counseling and a demo class. Call +92 334 9523932 or email info@thecimt.com. Limited seats – enroll today.

📍 Opposite City Hospital, Mansehra | Online classes also available

CIMT

Your Cart